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About Human Factors Innovation
Human-centred expertise in work, product and service design.
Human Factors Innovation is a Melbourne based company that partners with organisations in Australia and globally to design work, products and services that fit people.
managing director and Principal Consultant
Meet Deena Soma
Deena is a seasoned Human Factors Consultant, OHS expert and Occupational Therapist with over 20 years experience in Australia, New Zealand and the United Kingdom across varied industries.
Deena holds a Master of Science in Human Factors & Ergonomics from Loughborough University, United Kingdom. In addition, a dual degree in Occupational Therapy & Ergonomics.
Deena is a part-time Human Factors Research Fellow at Monash University based at Bayside Health. She held tenure as a Specialist Ergonomics Inspector at WorkSafe Victoria, with in-depth legislative and regulatory experience. Deena understands the needs of diverse populations as a health professional such as inclusive design work.
By leveraging human-centric methodologies within complex systems, Deena enhances business productivity, safety, and efficiency whether in workplaces, or designing services and products. Using evidence-based approaches ensures innovative solutions that promote operational excellence and human wellbeing.
Approach
Science-informed, human-centred and practical.
Human Factors Innovation combines human factors science, OHS and health professional expertise to understand how people think, move, feel and behave. This expertise is applied to design, assess or evaluate work, products and services that fit.
I emphasise collaboration with our clients, utilising evidence-informed methods to develop practical, implementable solutions. I focus on outcomes that improve system resilience, productivity, reduce risk, and support the long-term wellbeing of individuals within the organisation.
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